Meet the Supercop. This show was the follow up to the extremely popular Kalgoorlie Cops, so how could we make the Territory cops stand out? We realised we had to make them tougher – super tough. My favourite thing about this trailer is that its a stand alone piece of entertainment, you don’t loose a minute of your life to an advertisement, you gain a surprising little story.
ASTRA agreed and awarded it the Best On Air Program Promotion for 2012. Judges Comments: Really tight singular idea that had cut through, that captured people’s attention. Tied it all together and tells a story.
I Creative & Art Directed the campaign and wrote, directed & edited the trailer. Thanks to the Foxtel Factual Creative Team and Studio Cream.