Want to know how to feel humbled very quickly? Walk around a hospital ER facility with a camera.
What these guys do everyday is amazing, literally life and death stuff, we really wanted to capture that feeling in the creative. We focused on the first episode- check out the trailer to find out why! It was a joy to concept and creative direct this project, particularly the print, we rolled out different executions depending on the time-spent viewing. I also have a soft spot for Louise Caro’s great Valentines Day radio campaign, scroll down to check it out. Thanks to Studio Cream and the great creatives/editors in the Factual in house team for the trailers.