Launching a channel in two months with a very small in house team has to be one of the most intense projects i’ve been a part of. Luckily, the most intense experiences often end up being the best, with strong working relationships forged by fire. With a small but dynamic management team we got to build this baby from the ground up, Brand DNA, Brand Strategy, Brand Book, On Air Branding, Launch Trailers, EPK, Outdoor, Radio, Print, Digital, Event Branding & Promotion, Social, Web, Sales Integration.The channel was launched with a local production MEGATRUCKERS, we created the logo, in show graphics and title sequence.
A&E was the fastest growing (non-sport) channel launch in Australian subscription TV history and within months of launch the number factual channel in the country…happy (very).
I was lucky enough to Creative & Art Direct the entire project plus direct/write/edit the on air launch trailers and radio – many thanks to the amazing in house team plus the guys at Picture Drift, Studio Cream, Inky & the irrepressible James Schofield. Scroll down to check out the trailers & some of the print.